Five secrets to effective visual storytelling
During the long period when cave paintings have transformed into pixels, storytelling has never lost its power to transfix us. But it’s how we tell them that’s now changing.
In the digital age, words spread fast, but video spreads faster. That’s right, video is shared 1200% more than text and images combined (SmallBizTrends). But it’s not enough to just throw some fancy sounds and visuals together, you need to have a clear sense of direction. And that’s where visual storytelling comes in. No other medium can tell stories as quickly as video without overwhelming viewers.
Content marketing, e-learning, explainer videos – you name it. Video is the way. But how can you master the art of visual storytelling? Here are some tips to get you started:
- Know your audience. The first step to creating any video is to know who you’re talking to. By pinpointing who’s on the receiving end of the message, you can set the right tone for your story. Think of it as meeting your audience halfway: ask yourself how you can say what you need to say in a way that resonates with them. If you only cover what you want to say without considering their opinions, interests and needs, it’s very likely your message will fall on deaf ears.
- Your story should have a clear beginning, middle and end. Without a clear structure stories feel incomplete and purposeless, and you run the risk of losing viewers, fast. Here are some tips. Use the first few seconds to give your viewers a reason to care. Do this by introducing your characters and use colors, sounds or begin with a statement or question to capture attention. Now that you have their attention, the second step is to introduce the conflict or problem. Lastly, provide a resolution, so that viewers can understand why they just watched your video.
- Focus on one message and one message only. We can’t stress this enough. Don’t try to say everything at once. Even though you have a myriad of great ideas, be selective and choose one idea to focus on. Otherwise you risk overwhelming your viewers with too much information. Make your video too long and chances are that viewers stop paying attention. Ask yourself, what’s the most important point to get across? And how can you say it in the shortest and simplest way? Then you’ll be well on your way to creating content that people can easily and quickly digest.
- Emotional impact is key. Now, when we say emotional impact, we don’t mean make your viewers cry. Instead, we mean evoke an authentic emotional reaction, whatever the intended emotion is. There are two things to keep in mind to do this right. One: speak, don’t write. In other words, pretend you are talking to a friend when you write your script. Spoken language is shorter, more engaging and more authentic than written language. Two: have a clear why. Let the viewers know why they should listen, buy, share or take action. Immerse them in it. When people lose themselves in a story, it’s more likely that they will change their attitudes and intentions to reflect your story. So be informative but keep it human. In other words, aim for the head, but hit the heart.
- Have a clear call to action. What do you want viewers to do once the video is finished? Do you want them to buy? Take a test? Watch part 2? Be very clear in this part so you get the desired outcome.
“Inside each of us is a natural-born storyteller, waiting to be released”
Do you have ideas you want to share but lack the right tools to make a video? Use animation to tell your story in compelling way. Animation appeals to all ages, cultures and backgrounds. By creating multi-sensory experiences through colors, imagery, sounds and action, your content is more likely to be noticed and remembered. Creative camera angles and cuts can help pep up your content, something Plotagon Studio knows all about. Animation is also less confronting as a medium than live action, giving you more creative control to produce and edit your messaging as you wish. Studies show that businesses that have used animation have seen an increase in sales by 40% (Medium).
With Plotagon Studio you can create animated videos in minutes. Simply write a dialogue and watch your text become a video in a few clicks. This award-winning interface makes it easy to design characters and choose a location – picking from over 200 scenes. By adding interactions, expressions, sounds, music and voiceovers, you can bring your content to life in a way no stationary text or image would allow.
For only $499 a year, you can create an unlimited number of animated videos to share, educate and engage your coworkers around the world.
What are you waiting for?